Prime Time: A Guide to Amazon Prime Day

It’s Prime time you cash in on some of the good deals Amazon Prime Day sends your way. Amazon Prime Day is actually two days this year, July 12 and 13. *You must be an Amazon Prime member to participate in Prime Day. Houston Moms earns a small commission if you shop directly from our links.

woman shopping in car on Amazon Prime Day48-Hours of Shopping & Lightning Deals

As mentioned, Prime Day is actually two days. Amazon does not release much sale information ahead of time, so this is not a detailed guide to savings on particular items.

Over the course of July 12 and 13, there will be multiple Lightning Deals every hour. These Lightning Deals typically provide the most savings, but the best ones run out fast. Both the quantities and the time available are limited. So, if you see a Lightning Deal that is appealing to you, do not hesitate.

Alexa Can Help, Too

If scrolling through endless deals seems overwhelming to you: Don’t. If you are already a Prime member, there are a few ways to know if things you actually want or need go on sale. The first way is by adding an item to your cart. This one is tricky, however, as you might accidentally buy it before it goes on sale. To avoid that, manually move it to “Save for Later” once it is in your cart. Another option, and my preferred method, is to add it to your Amazon Wish List. Up to 24 hours before it goes on sale, Alexa will notify you of any upcoming deals. Her light will glow yellow, and you only need to say “Alexa, what are my notifications?” Once she shares her shopping intel with you, it is up to you whether you tell her to buy it.

Stamp Collection

From June 16 through July 13, you can participate in collecting stamps. Once you collect all four “stamps,” you will earn a $10 credit. Stamps can be earned by doing each of the following:

  1. Purchase a Prime item
  2. Stream a show or movie on Prime Video
  3. Stream music on Prime Music
  4. Borrow an e-book on Prime Reading

Early Deals & Coupons

Just in case you cannot wait until July 12, Amazon has already released some “Early Deals.” If you shop early, Amazon is offering bonus savings on future Prime Day purchases.  Amazon has also released Prime Day coupons for additional savings.

Specific details of Prime Day deals have not been released, but I have rounded up some of the Early Deals below:

Home Electronics

Insignia 42-inch Smart Full HD 1080p TV, was $269.99, now $169.99

Toshiba 65-inch LED 4K UHD Smart Fire TV, hands-free with Alexa, was $999.99, now $499.99

Ring Video Doorbell, was $99.99, now $74.99

Ring Alarm 8-piece kit, was $249.99, now $149.99

Ring Floodlight, was $199.99, now $149.99

Echo with free Sengled Bluetooth Color Smart Bulb, was $114.98, now $59.99

Echo Dot, was $49.99, now $19.99

Amazon Smart Plug, was $24.99, now $12.99

Fire 7 Kids Tablets (assorted), were $99.99, now $49.99

Fire HD-10 Gaming Bundle, was $219.98, now $189.98

JBL Flip5 Portable Speaker, was $129.95, now $99.95

JBL Go3 Portable Speaker, was $49.95, now $29.95

Anker USB-C Fast Charger, was $39.80, now $26.99

Anker Power Strip with 2 USB-A ports and 1 USB-C port, was $39.99, now $25.99


Ninja Foodi Pressure Cooker and Air Fryer, was $199.99, now $129.99

Breville Juice Fountain Cold Centrifugal Juicer, was $199.95, now $159.95

Electric Milk Frother for Coffee, was $30.00, now $14.39

Back to School

Sharpie Electro Pop Permanent Markers Fine Point (24 pk) was $42.99, now $12.59

Papermate Profile Retractable Ballpoint Pens, Multicolor (12 pk), was $11.99, now $7.79

Papermate Profile Ball Point Pens, Black (36 count), was $52.44, now $24.99

Simple Modern Kids Water Bottles and Lunchboxes, 10-25% off

Sharpie ElectroPop Permanent Markers, was $42.99, now $12.59

Elmer’s Giant Glue Sticks, was $62.92, now $28.52

X-ACTO Wood Heavy Duty Guillotine Paper Trimmer, was $140.59, now $44.99

Toys & Games

Flying Orb Ball Toy, was $42.00, now $29.99

KidKraft Uptown Espresso Play Kitchen, was $138.49, now $104

Action Air Inflatable Bounce House, was $309.99, now $224.99

Amazon Devices & Services

Amazon usually marks down their own devices (Alexa, Echo, Kindle, Fire, Fire Tablet, etc.) the most, so if you are looking to make your life a bit smarter, Prime Day is an excellent time to do so. Often times, Amazon will even include a smart plug or smart bulb with purchase.

If you read Six Ways Alexa Makes My Life Better, then you will understand the appeal of these in-home assistants. My favorite Alexa-enabled devices are: Amazon Echo, Echo Dot, Echo Dot for Kids, smart plugs, and my collection of Sonos One speakers.

This year, I hope to score a great deal on a Kindle. Paired with my Prime subscription, I would have instant access to so many great books. Not to mention, Amazon offers select Kindle titles for free.

Amazon recently announced that they are offering four months, instead of the typical one month, of free Amazon Music Unlimited to new subscribers. It is $8.99/mo after the trial period.

There are plenty of deals to keep the savvy shopper satiated this Prime Day. What are you hoping to score?

Disclaimer: We are a participant in the Amazon Services LLC Associates and other Affiliate Programs designed to provide a means for us to earn fees by linking to,, Nordstrom, ABC Mouse, and other affiliate sites.


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Christy G
Christy grew up in Cajun Country. After graduating from LSU, she worked as an editor for a Louisiana chef. After Hurricane Katrina devastated her home state, she assisted in the recovery efforts, which ultimately moved her to Houston. Christy and Ryan were married in St. Lucia in 2006. Five years later, after welcoming their first child, Lilla {March 2011}, she became a high school English and Photojournalism teacher. After Flynn {March 2013} joined their family, Christy became a stay-at-home mom. Soon after, the family jumped at the chance to move to Perth, Western Australia. After almost four years, they relocated to Santiago, Chile. Both places {and their wines} hold a special place in her heart. Christy enjoys cheering on her beloved LSU Tigers and New Orleans Saints, texting friends in complete sentences, taking heaps of photos, planning vacations, advocating for our planet, and cooking delicious meals in her kitchen.


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